Finding my online identity
It’s been many years since I’ve tried to increase my online presence. From attempts to blog, YouTube and even at one point podcast — all have failed in vain.
I would spend entire weeks on the endeavor and quickly give up after the burn out. A few weeks after that, I would tear down my work and begin again.
For as long as I can remember, I have created and burned my own pieces because they were not perfect, not good enough, not to the same quality and standards as everyone else. I would often look at my own work and wonder what it is I’m doing wrong.
And that was precisely it.
I was spending most of my time worrying and comparing myself to others that that I failed to see the crucial part of creating my own personal brand online.
To be a content creator, you have to create content. And the easiest way to do that is to do it in your own voice.
The first few, if not, hundreds of blog posts, videos and every piece of content in between will be crap. It’s a given. All because I’m not an expert yet in the medium I am trying to communicate my value.
The worst part in this entire experience is that I was trying to be someone else by comparing myself to others. I was trying to replicate their content, their voice and their words. I was trying to be them and not me.
Learning to find my digital voice is a process and the best way to create my identity online is to build it on a foundation of authenticity. It’s better to create me as me rather than another version of someone else.