Day 2: The Need for A Brand
Several years ago, I started a venture with my other half. But it was under the wrong mindset.
We were grabbing whatever we can without any clear direction or goals. Sure, we made money but often clashed about it. I was fickle and often pivoted what we were doing while he just wanted to do one thing and do it well.
And therein lies the issue to our missed successes. I would sell an idea to him but never truly believed in it myself. I would paint him visions of grandeur without actually wanting the work behind it. Over time, I’ve discovered that to achieve something, I had to also enjoy the process.
It was the same for him.
In the past few months, we’ve been doing our own thing. He’s busy building his portfolio of work while I’m busy building mine. He’s able to stick to the thing he likes while I’m still trying to figure it all out. I would keep out of his space and he would keep out of mine — and we’re both happier for it.
After some thought, I decided that I will build up my own personal brand — something that is 100% mine and not shared with anyone else in any way. This means that I am fully accountable for its success. It also means that I get visibility on the work I’ve done and no one else can claim ownership over it.
A brand is something that communicates to the outside world what it stands for. It’s a symbolic representation of everything that is associated with it. A brand is a collection of feelings, a work ethic, a social responsibility, moods, and a clear personality. A brand is more than just a product. It is the result of a creation of something for someone. It is an identity. It is a collective body of work.
I want to build a personal business that is mine and what I’m missing is a personal brand.
So this is day 2.
I have a list of usual things I have to do like pick a name (done), register a domain and set up the email. Then there’s the thing I will have to do and that is create a body of work that supplements and defines what this personal brand will stand for.